'A legitimate job': Influencer degree launches in Ireland - Video
As the influencer industry continues to grow, a pioneering course at South East Technological University (SETU) in Carlow, Ireland, is training the next generation of social media stars.
The four-year bachelor's degree in "Content Creation and Social Media" aims to equip students with the skills to turn their online presence on platforms like Instagram, TikTok, and YouTube into profitable careers.
Course director Irene McCormick noted the rising interest in influencing, which she attributes to a successful summer crash course called "Digital Hustle."
This program, taught by popular TikTok creators, attracted 350 applicants for just 30 spots, highlighting a strong demand for formal education in this field.
After two years of development, the course welcomed its first cohort of 15 students last month. The campus buzzed with students engaged in social media activities,
Harry Odife, a 22-year-old student, expressed his motivation to monetize his talkative nature through the course.
The term "influencer," officially recognized in 2019, describes individuals who leverage their social media presence to promote products for payment.
Prominent figures like Mr. Beast and KSI earn substantial sums through sponsored content. Surveys indicate that many Gen-Z youths are interested in pursuing careers as vloggers or professional streamers.
Students hope to transform their passions, ranging from beauty to social justice, into viable businesses.
The curriculum includes diverse modules such as video storytelling, data analytics, and podcasting, all aimed at debunking the myth that influencing is a simple endeavour.
Practical training components of the course cover camera techniques and work placements, helping students build confidence and skills relevant to the industry.
With 70% of marketers recognizing influencers as the future of marketing, this innovative course prepares students for a rapidly evolving landscape where social media plays a crucial role in consumer engagement.
