Female representation takes centre stage at Brazil Game Show: Video
At the Brazil Game Show, Latin America's largest video game trade event, female representation is increasingly prominent in an industry long considered male-dominated.
Visitors from across Brazil attended the fair, participating in cosplay and exploring the latest in gaming.
Among them, Daniele Dy, a social media expert, shared the ongoing transformation with the AFP, saying, “I’ve seen the shift from a predominantly male environment to the gradual growth of a market catering to women."
The event marks a significant cultural shift in the gaming industry, with companies now recognising the importance of female players and consumers.
Fernanda Adas, marketing manager at LG's gaming monitors division, emphasised how vital it is for women to be represented in the industry, both for inclusion and business growth.
"It’s exciting to see the industry expand its target audience and include more women," she said.
This year's show also attracted new gamers like Mirela Fonseca, who used the event to further immerse herself in the gaming world.
"I started to familiarise myself with the gaming world, so the Brasil Game Show was the perfect opportunity for me to get more and more involved in this magical world," said Fonseca.
