Global tourism rebounds to pre-pandemic levels, surpassing 1.4 billion travellers

International tourism has remarkably recovered four years after the COVID-19 pandemic upended global travel. In 2024, international arrivals reached 99% of 2019 levels, marking an 11% increase from 2023, with over 1.4 billion travelers crossing borders. This resurgence underscores the resilience of the travel industry and the growing demand for international exploration.

UN Tourism reveals that the Middle East has emerged as the fastest-growing tourism region, with international arrivals 32% above pre-pandemic levels. This surge is attributed to aggressive tourism development, major global events, and expanded air connectivity. Africa also saw strong growth, surpassing 2019 figures by 7%, while Europe achieved a full recovery, reporting a 1% increase compared to pre-pandemic levels.

Other regions have made significant progress but remain slightly below pre-COVID numbers. The Americas recovered 97% of 2019 arrivals, benefiting from pent-up demand and eased travel restrictions. Meanwhile, Asia & the Pacific, which faced prolonged border closures and travel restrictions, reached 87% of pre-pandemic levels, signaling continued improvement but a slower recovery pace than other regions.

Global tourism receipts reached $1.6 trillion in 2024, reflecting a 4% real-term increase from 2019. Despite economic uncertainties and fluctuating exchange rates, spending on travel-related services has remained strong, fueled by high consumer demand and evolving travel preferences.

Looking ahead, 2025 projections suggest 3%-5% growth, contingent on economic stability, geopolitical conditions, and the continued expansion of international air routes. While inflationary pressures and regional conflicts pose potential risks, the long-term outlook for global tourism remains positive, with industry stakeholders focusing on sustainable growth, digital innovation, and diversified travel offerings.