How America voted in the latest election: Key takeaways by demographics
As the latest election results rolled in, exit polls revealed insights about the American demographic shifts influencing the outcome.
This year saw notable support for Donald Trump among Latino men, while Kamala Harris maintained a solid urban base despite reduced turnout in some key states.
Women voters leaned toward Harris, with 54% casting ballots in her favour, though this margin was narrower than expected. Trump continued to attract more white voters, while Harris retained strong support from Black and Latino communities. However, Trump made significant inroads among Latino men, reflecting shifting dynamics within this demographic.
Young voters largely backed Harris, but her support dropped in key states like Michigan. While Biden captured 61% of the 18–29 demographic in 2020, Harris secured only 46% this year, underscoring a declining enthusiasm among younger voters.
Swing states played pivotal roles in the election's direction. In Wisconsin, Michigan, Pennsylvania, and Georgia, Harris performed well in urban hubs like Madison and Milwaukee, but Trump dominated rural areas. Pennsylvania, holding 19 critical electoral votes, ultimately tipped toward Trump, clinching his victory.
This election also saw a slight dip in support from Black voters for the Democratic ticket. Economic pressures over the past four years may have swayed some, and while Harris’s campaign spotlighted celebrity endorsements, some voters felt that their local concerns were underrepresented.
