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Beachgoers in South Korea swap sun for mud this summer

Amid the heatwave warnings that have been issued in many parts of  South Korea, sun-soaked beachgoers have been replaced by mud-covered people at Daecheon Beach.

The Boryeong Mud Festival, taking place from July 25 to August 10, features mud-based attractions including slides, wrestling, baths, massages, and painting.

Festival-goers and tourists can be seen covered in dirt, unwinding in mud-based activities. 

Established in 1998 to promote local mud cosmetics, the festival has grown into a major international tourism event, blending recreation, wellness, and cultural performance.

“It's just so relaxing, being in the mud, and it feels so good on your skin, especially during the whole weather,” one tourist said.

Large crowds gather to experience the mud and other attractions, including K-pop concerts, fireworks, parades, beach parties, and night markets.

This story is written and edited by the Global South World team, you can contact us here.

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