Emirates is the world's biggest airline on social media
Beyond competing for passengers in the skies, airlines are also battling for attention on screens.
With the help of an Index Score Methodology, which measures social media reach, engagement, and conversation volume, World Visualized, ranks Emirates as the world’s biggest airline on social media.
World Visualized’s index shows Emirates with a huge 147.7 points, Air France takes second place with a score of 42.6, while Ryanair, the Irish low-cost carrier famous for its witty and often cheeky online presence, ranks third with 15.5.
Here’s the full top 10 list of the biggest airlines on social media in 2025:
- Emirates – 147.7
- Air France – 42.6
- Ryanair – 15.5
- Delta Air Lines – 12.7
- British Airways – 11.9
- Turkish Airlines – 11.1
- Cathay Pacific – 10.5
- Japan Airlines – 9.2
- United Airlines – 7.3
- Singapore Airlines – 6.4
Why Emirates leads
Founded in 1985, Emirates has evolved from a small regional airline into one of the world’s premier carriers, renowned for its luxurious service, modern fleet, and extensive global reach.
On social media, it leverages stunning visuals, influencer collaborations, and highly shareable campaigns to keep audiences engaged. Its dominance in this ranking demonstrates how storytelling and branding have become just as important as ticket sales.
A look at the rivals
Air France, one of the oldest airlines still in operation, has carved out its niche by combining heritage with modern flair, showcasing French culture and lifestyle alongside travel updates.
Ryanair, established in 1984, takes a different approach: its low-cost business model is mirrored in its tongue-in-cheek social media strategy, where memes and humorous commentary often go viral.
Delta Air Lines and United Airlines, two of America’s largest carriers, have relied on their vast customer bases to build steady social engagement, while British Airways blends its legacy brand with modern campaigns to maintain relevance.
Turkish Airlines, with its “Widen Your World” slogan, continues to highlight its extensive global route map. Cathay Pacific has positioned itself as a premium Asian airline that balances tradition with innovation.
Japan Airlines and Singapore Airlines, both with reputations for exceptional service, are increasingly turning to digital platforms to connect with younger travellers.
