Here are the regions powering South Africa’s tourism growth
South Africa’s key tourism markets have recorded strong growth this year, helping to drive an increase in international arrivals, according to new figures from the Department of Tourism.
Between January and October 2025, the country received 8.56 million visitors, with all major regions showing notable increases.
The Minister further called on all South Africans to "continue showing the spirit of Ubuntu and hospitality that defines our nation" to make every visitor feel at home.
Minister of Tourism Patricia De Lille said, "South Africa is ready to welcome the world this festive season with open arms, warm smiles, and world-class experiences."
Below is the regional breakdown;
- Africa
African markets recorded the fastest growth, with arrivals from land-based neighbouring countries rising by 26.7%, while air arrivals from the continent increased by 28%, driven largely by strong demand from the DRC (+58%), Nigeria (+42%) and Kenya (+27%). Tourism officials say improved airline connections and streamlined visa processes have played a key role in boosting regional travel.
- Europe and North America
Arrivals from Europe rose by 29%, with the UK (+35%) and Germany (+31%) contributing most to the gains. North America recorded a 22% increase, largely due to an increase from Canada (+47%) and steady growth from the United States (+18%).
- Asia and the Middle East
Asia posted 11% growth, while arrivals from the Middle East increased by 58%, making it one of the fastest-growing markets. Tourism Minister Patricia de Lille said the broad-based growth indicated a “renewed confidence in South Africa as a destination” and stronger collaboration across the tourism sector.
Key tourist centres often visited by tourists include Cape Town’s Table Mountain, V&A Waterfront, Boulders Beach, Kruger National Park for safaris and Johannesburg’s historical museums.
This story is written and edited by the Global South World team, you can contact us here.
