Hong Kong bloggers and tourists embrace Chinese app Xiaohongshu: Video

Illustration shows TikTok and RedNote apps
TikTok and RedNote apps are seen in this illustration taken January 15, 2025. REUTERS/Dado Ruvic/Illustration
Source: REUTERS

Bloggers and tourists in Hong Kong have resorted to the use of the Chinese app Xiaohongshu, known in English as Rednote. Kent Wong, a 46-year-old Hong Kong influencer, has amassed over 170,000 followers on Xiaohongshu. Wong started using the app two years ago during the pandemic, learning video editing to assist his daughter with school assignments and sharing his first video—a clip of his dinner. He is part of a growing community of bloggers leveraging the platform, which recently topped the Apple App Store's free downloads chart in the US. Users have turned to Xiaohongshu, also known as RedNote, amid concerns over a potential TikTok ban.

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