Japanese entrepreneur builds Ethiopia’s fastest-growing EV company

Founded in 2022, Dodai specialises in electric two-wheelers designed for commercial use, particularly by businesses with delivery needs. In less than a year, the company has sold 850 units—a remarkable feat in a market grappling with regulatory hurdles and fragile supply chains. 

Dodai’s electric bikes have gained a loyal following for their performance, with each vehicle capable of covering up to 150 kilometers (93 miles) on a single charge. While priced at around $1,800—roughly $500 more than offerings from competitors like China’s Yadea and San Polo—the bikes’ reliability and longer battery life have made them a favorite among small businesses, logistics firms, and government agencies.

One of Dodai’s key early backers was the Ethiopian Postal Service, which became an exclusive partner in 2023—before the company even opened sales to the public. The state agency remains Dodai’s largest customer to date.

“Our growth has come from staying focused on reliability and efficiency,” said Sasaki in an interaction with Rest of the World, adding that, “In Africa, regulation change, political stability, and supply chain infrastructure are ongoing challenges. Unless you are a long-term investor, you won’t be happy.”

Dodai’s edge lies in its use of lithium-ion batteries, which outperform the lead-acid batteries used by most local competitors. This choice has resonated with customers seeking longer battery life, faster charging, and overall better performance.

“We anticipate a natural market segmentation,” Sasaki explained. “Delivery riders may lean toward battery swapping, while commuters will prefer fixed batteries. Our approach will remain flexible, continuously adjusting to serve both segments effectively.”

The Ethiopian EV market has seen fresh competition this year, including Chinese e-bike giant Yadea and Transsion, the smartphone powerhouse making its move into electric mobility. But Sasaki remains unfazed.