Neymar exhibition in São Paulo retraces the rise of a global football icon: Video
An exhibition charting the life and career of Brazilian football star Neymar Jr has opened at São Paulo’s Pacaembu Stadium, drawing fans keen to revisit the moments that shaped one of the game’s most recognisable figures.
The showcase traces Neymar’s journey from his early days at Santos to his rise as a global football icon, reflecting both his sporting achievements and his cultural influence.
Visitors move through displays featuring shirts, trophies, boots and personal items linked to key milestones in his career. Beyond traditional memorabilia, the exhibition invites fans to engage with interactive installations designed to recreate defining moments on the pitch, blending sport with immersive storytelling.
Organisers say the timing is significant as Brazil approaches a World Cup year, when football and national identity often take centre stage. The exhibition’s title frames Neymar as “great by nature,” a reference to both his natural talent and his long-standing presence in Brazilian football culture.
The event also highlights Pacaembu Stadium’s transformation into a cultural and entertainment space. Part of the proceeds will support the Instituto Neymar Jr, extending the exhibition’s impact beyond football and linking it to social initiatives.
This story is written and edited by the Global South World team, you can contact us here.
