Nike's latest Nigerian football jerseys stir fan frenzy worldwide
Nike recently unveiled the latest designs for the Nigerian football team's jerseys, sparking enthusiasm among Super Eagles fans and sports fashion enthusiasts worldwide.
The new kits follow a trend that has captivated audiences for six years and are already being hailed as potential collectors' items.
Breaking away from tradition, the Nigerian teams will sport a white shirt as their home kit for the first time in three years, deviating from the customary green. The white jersey boasts a unique square collar, a red rendition of the iconic Nike swoosh logo, and the inscription 'Naija' - a colloquial term for Nigeria - in bold letters across the chest, complemented by an eagle motif in the background, Semafor reports.
Continuing Nike's approach from its 2018 debut, the new designs incorporate patterns and prints inspired by Nigerian culture, a strategy that has proven successful in the past. The 2018 kit, for instance, reportedly sold out rapidly, with a staggering 3 million pre-orders, even at a price point of $90 each. This year's collection is available on the Nike website, retailing between $90 and $160.
However, questions linger regarding the target audience for these sought-after jerseys. Notably, the Nike website does not offer Nigeria as a location option for African visitors, and the sole official Nike store in the country is situated in Lagos.
Here are some mixed social media reactions:
