Marian Rivera, JM De Guzman and Maymay Entrata are among our top 41 - 60.Source: Instagram accounts
For a long time, actors from the Philippines have taken over international screens, mostly with heartwarming telenovelas. Across diverse genres, the country’s entertainment industry has produced some of the most influential actors in Asia.
Filipino actors are not only celebrated for their talent on-screen but also for their ability to connect with audiences on a personal level.
These celebrities expand their influence beyond the screen by sharing glimpses of their lives, promoting causes and engaging their fans.
While the big screens and years of experience sometimes classify stars, social media dynamics may differ.
At Global South World, we’ve compiled a list of the 60 most influential actors on Instagram in the Philippines, highlighting Filipino actors who have mastered the art of captivating their audience both online and offline.
With the help of Hypeauditor, an AI-powered influencer marketing platform, we have built a ranking based on the Audience Quality Score (AQS). This score, which ranges from 1 to 100, is calculated by measuring four factors: engagement rate, audience quality, follower and following growth, and engagement authenticity. For more details about our methodology, check the bottom of the article.
This is the first article in a three-part series.
Here are our top 41-60.
60. Kylie Padilla
The Filipino actress and model is the daughter of popular actor Robin Padilla. She landed her acting debut in 2008 with the television series “Joaquin Bordado.”
She is popular for movies and TV series including “Unravel: A Swiss Side Love Story,” “Encantadia,” and “Blusang Itim.”
Kaye Abad-Castillo is a Filipino actress who started her showbiz career with the youth-oriented variety show “Ang TV.” Her most popular movies and TV series include “The Comeback” and “Rubi.”
Her ability to balance acting and family life has earned her the admiration of many on social media.
Marie Pauleen Luna-Sotto is a Filipino actress and television presenter.
She hosted the noontime variety show “Eat Bulaga” until 2023. Her top TV series and movies include “Etheria: Ang Ikalimang Kaharian ng Encantadia” and “ZsaZsa Zaturnnah Ze Moveeh.”
The internet star and actor has a huge following on his social media platforms thanks to his music and lifestyle content. He is internationally acclaimed and also models and dances.
As an actor, he is known for “Inday Will Always Love You,” “TODA One I Love,” and “Happy Times.”
The popular Filipino actress did not have an easy rise to fame. From theatre plays to audition rejections, Kyline’s determination to show the world her talent got her a role as a teenage star with “Star Circle Quest: Search for the Next Kiddie Superstars.”
Currently, the 21-year-old has already won some awards, including Best Drama Supporting Actress at the 2018 PMPC Star Awards for Television for her role in the TV series “Kambal, Karibal.”
Heaven’s stardom began after she was featured in the “Pinoy Big Brother: Lucky 7” reality show in 2016.
After winning her first lead role in the series “Bagong Umaga” in 2020, she earned a nomination for Best Actress in a Leading Role at the 35th PMPC Star Awards. She also won Best Actress at the 39th Luna Awards and received nominations from the FAMAS Awards and Metro Manila Film Festival.
She is known for “Nanahimik ang Gabi”, “Harry & Patty” and “Bagong Umaga”.
Filipino actress Charlene Gonzalez-Muhlach is popular for her acting, modelling, and beauty queen titles.
She was born to parents already in showbiz: actor Bernard Bonnin is her father, and model Elvira Gonzales is her mother. Her brother Richard Bonnin and cousin J.C. Bonnin are both actors.
Some of Charlene's most popular works are “Dyesebel,” “Ikaw Naman ang Iiyak,” and “NBI: Epimaco Velasco, the True Story.”
After making her debut on television in the show "Ang TV," Kristine has been featured in many Filipino movies. Her top films and TV series include “All My Life”, “The Promise”, and “Nasaan Ka Maruja.”
She is also a model, having been featured in many magazines, including the Philippines’ Hall of Fame Hot 100 list.
Born to Filipino stars, actor Zoren Legaspi and TV host and actress Carmina Villaroel, Cassy found herself pursuing the same career line as her twin Mavy Legaspi, who is also an actor.
She is known for her roles in “Ako si Ninoy,” “When I Met You in Tokyo,” and “First Yaya.”
Cassy has a self-titled blog where she posts content ranging from lifestyle to fashion and food.
Her mother, Sylvia Sanchez, is an award-winning Filipino actress and comedian, and her brother, Arjo Atayde, is also a popular Filipino actor and politician.
She is the CEO of her own production company, Nathan Studios, and a commercial model.
Her top movies and TV series include “The Hows of Us,” “Triggered,” and “Cattleya Killer.”
Sue Anna Garina Ramirez Dodd is passionate about acting and has been featured in romantic and drama movies. She played her first major role as a supporting cast member on the ABS-CBN remake of the TV drama “Mula sa Puso.”
Her top movies and TV series include “Cuddle Weather,” “The Iron Heart,” and “Love Lockdown.”
Donnalyn has earned the name ‘Social Media Sweetheart’ due to her active YouTube blogging and social media activities.
The Filipino internet personality is also an actress, model, singer, songwriter, and rapper. Her top movies include “Happy Breakup” and “Talk Back and You’re Dead.”
The Spanish-Filipino actress has made a name for herself in the Philippines as an actress and producer, mostly featuring in romantic movies. She also models on a commercial basis and is an entrepreneur.
As an actress, she is known for her roles in “Rewind,” “Super Inday,” and “The Golden Bibe.”
Marydale "Maymay" Entrata won “Pinoy Big Brother: Lucky 7” and has become a social media sensation since her television debut, earning more than seven million followers just on Instagram.
Her top movies include “Loving in Tandem,” “Fantastica,” and “Hello, Love, Goodbye.”
Beyond acting and modelling, Marydale engages her social media audience with updates and personal life.
Discover the second part of the list (numbers 21-40) on August 18.
This list was created with the help of Hypeauditor and is based on the Audience Quality Score (AQS). In case of a tie between two or more personalities, we used the engagement rate to establish the order. The keywords used in our search were 'actors' and 'cinema' inthe Philippines. We focused on personalities with more than one million followers.