Tunisia set to lead the world in seawater therapy
Tunisia is on track to become the world’s top destination for seawater therapy, known as thalassotherapy.
The North African country already ranks second globally for this type of treatment, which uses seawater, seaweed, and marine mud to promote health and relaxation.
With a long Mediterranean coastline, natural hot springs, warm weather, and lower costs, Tunisia attracts many visitors looking for these treatments.
Seawater therapy has been part of Tunisian culture for centuries, dating back to the time of the Carthaginians and Romans.
The coastal town of Korbous has been a well-known centre for this practice, while other popular locations include Sousse, Hammamet, Monastir, and the island of Djerba.
In 2014, Djerba was named the Mediterranean capital of thalassotherapy by the World Federation of Hydrotherapy and Climatotherapy.
Tourism is a key part of Tunisia’s economy, making up about seven percent of the country’s GDP and employing nearly half a million people.
The sector has struggled in recent years due to terrorist attacks and the COVID-19 pandemic but has bounced back. More than 10 million foreign tourists visited Tunisia last year, a record number.
Thalassotherapy alone brings in around 1.2 million visitors annually, with most coming from Europe, particularly France. The industry generates about $63 million per year.
Many choose Tunisia for these treatments because they are much cheaper than in Europe. A one-week package, including accommodation, costs about 1,000 euros in Tunisia, compared to 3,000 euros in France. Despite this, experts say the sector is not getting the attention it deserves.
Plans are already in place to expand the industry. Eco-friendly thermal resorts are being developed in Beni M'tir, a mountainous region in the northwest, and near Lake Ichkeul, south of Bizerte.
With its natural advantages and growing popularity, Tunisia is positioning itself to become the world leader in seawater therapy.
